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The "Wirtschaftsclub Baden" is set to launch

Casinos Austria is launching an initiative to strengthen the Baden region, with a focus on activating the convention sector and business tourism. Baden is to be enhanced as Lower Austria's hotspot for meetings, incentives, conventions and events.

Under the motto "Our Congress Center", a marketing network called "Wirtschaftsclub Baden" is being founded to strengthen the region as a business location. Casino Baden enjoys a close association with the Congress Center and the City of Baden, with a shared tradition spanning over 50 years. Since the event business has undergone a fundamental change due to both digitalisation and the pandemic, it is in all parties' interest to reposition the congress tourism sector.

The "Wirtschaftsclub Baden" brings together independent entrepreneurs, managers and business people who care deeply about the Baden region. Representatives of the regional political arena are also included. The aim is to make the Congress Center Baden the focus of attention once again. At regular events, charismatic decision-makers from Baden and the surrounding region are invited to contribute their ideas and form a think tank for economic visions. These activities should also result in a new mindset, so that the people of Baden will once again accept the Congress Center as "our" Congress Center.

The 200 members of the "Wirtschaftsclub Baden" are to network for the benefit of Baden as a business location and meet to exchange ideas, with contributions by acclaimed speakers. The members communicate by using their own media channel and are personally committed to maintaining the Lower Austrian congress location in Baden. Members of the "Baden Business Club" also have very specific responsibilities in that – to the extent that they are able – members will each bring two events to Baden every year. This initiative is to be launched at the end of April.

"Economic visions require being exposed to different perspectives from experts. Only those who know how others think can shape a common future," says Thomas Lichtblau, Managing Director of Casinos Austria.

Casinos Austria has engaged Paul Leitenmüller, CEO of the Opinion Leaders Network, to implement the "Wirtschaftsclub Baden". More information can be found at

Photo (from left to right): Thomas Lichtblau, Managing Director Casinos Austria and Paul Leitenmüller, CEO Opinion Leaders Network. (c)